Inventory Turnover Ratio Yang Baik

How to use inventory turnover ratio

Now that you’ve figured out your ITR, let’s look at how to use it in your retail or ecommerce store.

When demand forecasting, you making predictions about future sales based on past sales data that are both qualitative and quantitative. Knowing how well you did in historical sales through each quarter makes it easier to plan for the next one and not get stuck with unsold goods.

Demand forecasting also helps with figuring out tasks like weighing the pros and cons of opening another store, inventory control, or planning for holiday sales, where you’ll need to order ahead for additional inventory.

Say you sell car parts and your historical inventory turnover ratio points to sales picking up the second quarter of the year. That gives you foresight into the amount of inventory you need to order months ahead of time to be ready for strong sales.

Menghindari Persediaan yang Berlebihan

Rasio inventory turnover membantu perusahaan menghindari penumpukan persediaan yang berlebihan dan dampak buruk lainnya, seperti kerusakan atau penurunan kualitas produk.

Persediaan yang berlebihan dapat menahan modal perusahaan dan menyebabkan biaya penyimpanan tinggi.

Dengan mengoptimalkan persediaan, perusahaan dapat menghindari biaya yang tidak perlu dan meningkatkan aliran kas.

Pentingnya Menghitung Inventory Turnover Ratio

Berikut beberapa manfaat penting bagi perusahaan dari menghitung inventory turnover ratio.

Understanding inventory turnover ratio

Even though buildings and equipment have a higher dollar value, inventory is your most important asset. One way to measure the performance of your retail business is inventory turnover.

A company’s inventory turnover measures the number of times stock is sold and replaced throughout the year. Turnover of 12 means that the average inventory moves through the store once a month.

Also known as “stock turn” or “inventory turn,” inventory turnover is often calculated annually to account for different shopping seasons throughout the year, like back to school or the winter holidays, which can affect total inventory numbers.

High inventory turnover equals high business performance. It suggests that you:

High inventory turnover rates suggest you effectively sell the inventory you buy. Low inventory turnover means the opposite, because products get stuck in a warehouse and acquire holding costs. Low turnover also indicates you:

There are also exceptions to the rule. An extremely high turnover can also indicate ineffective buying and low inventory, which results in stock shortages and lower sales.

Membantu Mengukur KPI

Inventory turnover ratio dapat menjadi salah satu kunci keberhasilan sales berdasarkan key performance indicator (KPI).2

Sebab, perusahaan dapat menggunakan inventory turnover untuk menentukan penjualan yang telah memenuhi target performa yang diinginkan atau perlu mengubah strategi untuk meningkatkan efisiensi dan mengoptimalkan hasil penjualan.

How to improve inventory turnover

Now that you know how to use your inventory turnover ratio, let’s look at some ways to improve inventory turnover in your store:

Is inventory not moving fast enough, and storing it for longer eating into your profit margins? Increasing customer demand can help you move inventory faster.

Sure, you can invest in paid ads in the short term for long-term returns, but you can also use your social media channels to market new discount prices or flash sales. If that isn’t quite working, consider adjusting your prices across the board.

It might be that your target audience’s perceived value of your product isn’t what you thought. You can launch marketing campaigns to help shape that perception—including influencer marketing or ambassadorship efforts.

Calculate the inventory ratio for each product line. This helps you identify which lines are moving slowly and not providing high returns, so you can improve forecasting.

Consider reducing the quantity you normally order from suppliers. Inventory turns improve when you buy less product more often.

Improved forecasting for lower inventory turnover rates can look like:

Shopify POS has built-in inventory reports to help forecast for each product line. It’s much easier than crunching numbers in an Excel sheet.

Membandingkan dengan Kompetitor

Melalui analisis inventory turnover, perusahaan dapat membandingkan rasio yang dimiliki dengan rata-rata industri atau pesaing. Hal ini membantu menentukan kondisi perusahaan dalam pengelolaan persediaan dibandingkan dengan standar industri.

Selain itu, perusahaan dapat membuat prediksi permintaan yang lebih akurat, baik dalam merencanakan produksi, pengadaan persediaan, dan strategi pemasaran yang lebih efektif dengan mengamati tren inventory turnover dari waktu ke waktu.

Perbaiki Penjualan Produk

Inventory turnover ratio yang rendah dapat ditingkatkan dengan memperbaiki penjualan produk.

Perusahaan dapat menerapkan beberapa strategi, seperti membuat rencana promosi penjualan yang efektif, melatih pegawai mengenai up-sell dan cross-sell, serta mengetahui kunci sukses penjualan dari perusahaan lain.3

What is a good inventory turnover ratio?

The higher your inventory turnover ratio, the better — within reason. Small-business owners should consider their product type and which inventory turnover ratio range is considered normal for their industry.

For example, grocery stores, bakeries and other businesses that sell food and perishable goods typically need to have the highest inventory turnover, because their products will expire and lose their value much faster than, say, a designer shoe store's inventory.

However, for non-perishable goods like shoes, there can be such a thing as an inventory turnover that's too high. While high inventory turnover can mean high sales volumes, it can also mean that you're not keeping enough inventory in stock to meet demand.

If your inventory turnover is low, your stock might be spending too much time sitting on your shelves, not being sold. That translates into money being wasted on inefficiently used storage space, plus the possibility that the longer the inventory sits around, the more likely it’ll get damaged or depreciate in value.

Optimalisasi Rantai Pasokan

Perusahaan dapat memperbaiki hubungan dengan pemasok, mengurangi waktu siklus pengadaan, dan memperbaiki proses produksi untuk membantu meningkatkan putaran persediaan.

Menjalin kerjasama yang erat dengan pemasok dan memperpendek waktu siklus pengadaan barang dapat membantu mempercepat aliran persediaan.